Bisnis.com, JAKARTA - PT Sucofindo (Persero) won the third place award in the category of BUMN companies with assets of Rp. 2.5 trillion to less than Rp. 5 trillion at the "Infobank 10th Digital Brand Awards 2021".The award was presented by Karnoto Mohamad, as Deputy Editor in Chief of Infobank Magazine which was held at the Ayana Midplaza Hotel.Head of the Corporate Secretariat Division Bagus Subihantoro said this award was a manifestation of Sucofindo's seriousness in carrying out promotions in the pandemic era, where social media played an important role in conveying information to the wider community, especially potential consumers who needed information about our services, namely in the field of TIC (Testing, Inspections and Certifications)."Sucofindo has held a holding with a state-owned company engaged in the TIC sector, namely with BKI and Surveyor Indonesia, it is hoped that with the holding synergy, this TIC service company will be known and can compete in the global arena by branding so that it can be better known by the wider community and of course with utilize optimal communication media,” added Bagus.The assessment is carried out based on the results of brand research and by using key words or keywords in the social media monitoring platform.The next step is the selection of social media channels and implementing a data generation system that has a back-generating process in talks in Indonesia for the past year.Then the determination of sentiment in the positive, negative, or neutral category of each conversation based on the keywords that appear.After data collection is complete, the next step is to calculate the index to determine the number of positive buzz, neutral buzz, or negative buzz.In the end, the results of Top 3 are determined, through the results of index calculations so that it can be seen which corporate brands and product brands get the highest index values ​​as a reference for ranking from each category.The awarding of the "Infobank 10th Digital Brand Awards 2021" was held in a hybrid manner by implementing health protocols.Apart from Ayana Midplaza Jakarta, it is also held online through the Zoom application and broadcast through the InfobankTV YouTube channel.During this pandemic, Sucofindo is also innovating in existing services by being able to provide online Audit services or Remote Audit, as well as online training services.In supporting business actors during the pandemic, Sucofindo is also able to provide disinfectant spraying services.This service includes Indoor Cold Fogging, namely Spraying Disinfectants indoors (offices, warehouses, production rooms) using a ULV Cold Fogger machine and Outdoor Mist Blowing, which is spraying the outside area around the office or factory building which is 1 (one) to 2 (one) to 2 (one) to 2 (one) away. two) meters from the building wall using a Mist Blower machine.In addition, Sucofindo is able to support security and comfort in business premises during a pandemic with Air Quality Testing and Disinfection Monitoring services.This service monitors how companies implement health protocols and checks the effectiveness of the disinfection process in the business environment, especially in areas that are often exposed to the public.Check other News and Articles on Google NewsCheck out other news about the topic of this article, here:Join and get analysis of economic and business information via your email.